My name is Brad Merritt and welcome to my website. It has a collection of my articles, interests, pictures, and random thoughts in one singular place to share with others. I am always coming up with new ideas, new inventions, and new ways to do things – and I have a lot of interests.
This site really does not have a singular focus, but hopefully it can provide some information on a topic that might interest you. I am not conventional or eccentric, but I generally flirt the line on both sides, so my interests are very broad in nature. I am very hands-on, I am proactive as opposed to being re-active, and I live by a DIY kind of mentality for everything I do.
Professionally, I am an advertising and marketing creative & technical project manager and overall strategy consultant. I am that guy who can transcend the lines between creative and analytic types. I graduated from Michigan State with a BA in Advertising and a minor in Public Relations and also attended the University of Illinois in Urbana-Champaign. I manage global responsibilities in marketing/advertising/analytic channels and have worked for companies like Young and Rubicam, Wunderman, Campbell-Ewald, Avenue A Razorfish, Ford, Lincoln-Mercury, Kraft, Vera Bradley, Meijer, Goodyear, Lumber Liquidators, General Motors, and Chrysler.
I specialize in digital marketing including website and application development, platform development, content creation, analytic data analysis, and strategical implementation. I am especially knowledgeable in the areas of creative and technical web management processes and change control, creative/technical project management models, web development project resourcing, online creative and online trafficking, email marketing, web metrics and analytics, application integration, content management systems, and eCommerce solutions. I also have traditional print and broadcast advertising experience and I am a self taught web and graphic designer and photographer.
I am a family-man and loves spending time with my son. I am a hobbiest “jack-of-all-trades”. My hobbies include photography, art and design, woodworking, real estate, motorcycles, and anything web-related. I am also interested in art, architecture, industrial design, fabrication, auto-body work and mechanics.
Feel free to contact me about anything really – feedback, general consulting questions, ideas, or discussions that you feel I could help you out with, or that you can help me out with.